bake it! by Confection Affection is open

By popular demand, we opened Bake It! by Confection Affection in February 2017 - a new shop that specialises in home baking and cake decorating supplies.


Valrhona at Confection Affection


Please like us on Facebook for the latest news and updates


Like us on Facebook »


The resurgence in popularity of baking cakes, muffins and all kinds of sweet treats shows no sign of waning, and we want to bring some of the very best supplies to the home baking community in Stroud and beyond.
Image description


“In January we had a number of enquiries from our customers to stock more cake decorating supplies” commented Peter Elms, Owner of Confection Affection. “We have stocked many items that fit the bill in both the chocolate and sweet shop and our party shop, but we’ve been asked for so much more. Our customers have been finding it increasingly challenging to source the baking supplies they need, so as it fits very well into our specialisms I thought ‘Yes, we can do that!’. We now have a great range of cake and baking supplies in stock from some of the best suppliers in the business. With our party shop moving to its new premises in London Road, and so space freed up above Confection Affection in Threadneedle Street, we embarked on remodelling that space for this new and exciting bake it! By Confection Affection venture. Within 3 weeks we had fitted it out and created a better place adjacent to it for our new all-year-round Halloween shop too.”


Fine chocolate at Confection Affection


Something for everyone

At Confection Affection we're passionate about great customer service, and that means helping you to make the right choices too...

Chocolate heaven

We source chocolate treats from the best suppliers from far and wide. Because we're independent, we hand pick the very best to bring to you...

Traditional and speciality sweets and treats

Whether you're looking for "old skool" treats, the very latest and sourest treats, american candies or gormet jelly beans, we have a great selection in store...